A ‘build it and they will come’ attitude is risky around new brands and products. Launch promotions and advertising campaigns will always be a safer way of thinking.
Unless you’ve been living under a rock for the last few decades, you’ll know that advertising is unavoidable. From the breakfast table to the bus shelter, everyone wants your attention. Everyone wants to sell you something from your first Google search to your last social media skim.
This is the new normal.
So what can brands do to distinguish themselves from the relentless noise of modern marketing and create more valuable, meaningful connections along the way? We believe that creating advertising that speaks from the heart of your brand is the only way to do it.
Brand advertising is advertising that taps into a core proposition and offers an engaging and entertaining reason to buy into a brand, and it’s the only advertising we do. We develop and deploy brand advertising campaigns that stretch further and hit smarter because they tell the truth.
Quality, value and service are no longer adequate selling points for a brand, so we help our clients look deeper and more honestly into their business to reveal their unique truth, define their defendable space, and bring their reason to be remembered to the fore.
Suppose the ubiquity of advertising has dulled the senses. In that case, we use intelligent creativity to bring clarity to a brand’s marketing and create brand advertising that captures and holds attention rather than demands it.
So, how do we do it?
We help our clients align their brand aspirations with the fundamentals of their business, their values and their products and services. We then find the best vehicle for their marketing. For example, a national out-of-home campaign targeted social media push, direct marketing, or bespoke brand publication. Whatever method or mix we decide, we arrive at the most suitable brand advertising solution together.
To find out more about our brand advertising services, call us on 0207 739 2777 or email firstname.lastname@example.org
Brand Advertising Agency London