The Creative Mind
Talent at work – Exclusive interviews with leading and emerging creatives shaping luxury, design, and cultural storytelling.
The Inseparable Halves: Tomos Parry on Craft and Commerce
The chef-owner of Brat and Mountain on Welsh identity, elemental cooking, and why business and creativity are inseparable halves of the same ambition.
The Body Knows: Botis Seva and the Discipline of an Original
Choreographer and artistic director at Far From the Norm, Botis Seva, on movement, memory, winning the Olivier Award, and making work that tells the truth
Jaime Hayon on Craft, Storytelling and Redefining Luxury with Baccarat, Cartier and Fortnum & Mason
Jaime Hayon blurs the line between designer and artist, fusing craftsmanship, emotion and narrative into everything he creates. From bold collaborations with Baccarat and Cartier to his joyful window installation at Fortnum & Mason, Hayon challenges conventional definitions of luxury, reminding us that true design is about curiosity, integrity and storytelling.
Hennessy, Baccarat and Jean-Michel Othoniel are Crafting Time
When brands commission artists, the most compelling collaborations transcend decoration – they become conversations about craft itself, where Baccarat crystal meets hand-carved oak meets contemporary sculpture.
Tomás Saraceno on Art, Culture and Rethinking Our Relationship with Nature
Through web sculptures, large-scale installations and collaborative projects, artist Tomás Saraceno asks us to reconsider how we live alongside nature. He is inviting a more connected, less human-centric view of the world.
Creative Partnerships Are Reimagining The Balvenie for a New Era
With Transposition — a bold, sensorial installation by designer Samuel Ross — The Balvenie opens a new chapter in how legacy brands evolve through creative dialogue. Rooted in craft and community, the collaboration offers a fresh take on whisky-making that speaks to younger, culturally attuned audiences. We speak with brand ambassador Sean Fennelly about how such partnerships are shaping the brand’s future.
Beyond Exhibitions: How Museums Like Triennale Milano Shape Society
In this wide-ranging conversation, Triennale Milano president and architect Stefano Boeri reflects on the vital role of cultural institutions in shaping civic life. He explores how design, architecture, and the arts can challenge dominant narratives, foster critical dialogue, and ultimately contribute to building a more inclusive and forward-looking society.
How Iris van Herpen and Rolls-Royce Redefine Modern Luxury Through Craft
Iris van Herpen has long challenged the boundaries of fashion, blending science, art, and technology to craft garments that are as much sculpture as couture. In this conversation, she reflects on the evolving meaning of luxury — one that values process, collaboration, and emotional resonance over mere opulence.
