Campari’s Artistic Heritage Reimagines East London with Spinach Branding
Spinach helped Campari translate its rich artistic heritage into a contemporary brand experience by transforming East London into an open-air gallery. In partnership with the Affordable Art Fair, the Art Without Walls campaign replaced billboards with 500 works by independent artists, each available via QR code — reinforcing Campari’s identity as a patron of creativity while reimagining public space as a platform for culture.
Inside the Making of Ichibuns: Building a Bold New Restaurant Brand
Ichibuns isn’t your typical fast-casual restaurant. Conceived by Robin Leigh, the concept blends Japanese pop culture, Shōwa-era nostalgia, and American diner aesthetics into a vibrant dining experience in the heart of Soho. Spinach Branding collaborated closely with the founders to develop a brand identity that mirrors this eclectic fusion — from the playful name to the immersive visual language.
Berkeley Group Embraces Digital to Streamline Brand Management
Berkeley Group partnered with Spinach Branding to modernise its brand management approach. By implementing a digital brand hub, they achieved greater consistency and efficiency across their communications, ensuring that all stakeholders have access to up-to-date brand assets and guidelines.
Spinach Branding Reimagines Japanese Dining with Ichibuns’ Vibrant Identity
Spinach Branding has developed a distinctive identity for Ichibuns, a Japanese-inspired restaurant in Soho. Drawing on Hokkaido's culinary traditions, Shōwa-era pop art, and kawaii culture, the layered and adaptable brand captures the eclectic essence of Japan, positioning Ichibuns as a standout on London’s dining scene.
Spinach Branding Crafts a Narrative-Driven Campaign for Knight Frank
Spinach Branding has developed a new campaign identity for international property consultant Knight Frank, focusing on storytelling to convey the firm's expertise in the property market. The campaign emphasises clarity and engagement, aiming to resonate with clients through compelling narratives that reflect Knight Frank's commitment to excellence in real estate services.
A Fresh Rise: Spinach Rethinks Paul Rhodes Bakery for a New Era
Paul Rhodes Bakery has revealed a thoughtful new identity by Spinach Branding, centred on the idea of ‘The Art of Baking’. The rebrand moves away from rustic clichés in favour of a clean, contemporary aesthetic that reflects the bakery’s evolution from a Greenwich storefront to a major supplier for London’s top restaurants and hotels. The project includes revised tone of voice, packaging, and fleet livery — all designed to elevate the brand while remaining rooted in craft.
Spinach Branding’s Adam Thomas on Shaping Unilode as an Aviation Leader
Creative director Adam Thomas discusses the transformation of Unilode's brand identity. He shares insights into the strategic and creative decisions that shaped the new branding, highlighting the importance of aligning design with the company's vision and values.
