Spinach helps flooring specialists redefine their brand

Urbane Living logo by Spinach

There is something undeniably satisfying in getting involved with a little DIY. Thankfully the likes of YouTube, and an endless supply of TV programmes dedicated to building design, have made us more informed with some brands responding to this trend by providing a wider choice of products and more tailored services.

Urbane Living is such a company. The premium flooring specialists work directly with designers, developers, and homeowners to create and install beautifully-crafted, ethically-sourced, sustainable flooring systems. The main showroom in Chiswick, West London is a gallery dedicated to timber. On display is a collection of Oak, American Walnut, and Plantation Teak from responsible sources in various forms, as wide-plank, herringbone, chevron, and parquet panels, and they are oiled, waxed or lacquered.

'Excellence from the ground up' is the working philosophy for Urbane Living created by Spinach

Urbane Living approached Spinach to help forge a new set of brand values, as well as design and create brochures that best express this message. Our team worked closely with the company, conducting workshops and delving deep into the company’s working practices to create a firm foundation upon which to evolve their new brand identity. We wanted to express a unique voice for Urbane Living, one that reflects the quality of its products and services.

Urbane Living brochures by Spinach

‘Excellence from the ground up’ provides a compelling working philosophy to help the Spinach branding team create a visual interpretation of the Urbane Living brand. We then rolled this out across in-store graphics and signage, and designed the company’s latest product and services brochure for 2017 to deliver, what we feel, is a compelling message to Urbane Living customers. Read the full project story here.

Images: Urban Living brand identity and brochure by © Spinach Branding.

Spinach Branding is a specialist branding agency based in London. We work with established businesses and start-ups around the world to build and refine their brands. See how we work and get in touch to discuss your brand.


Urbane Living logo by Spinach
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