Spinach helps flooring specialists redefine their brand

There is something rather satisfying in getting involved with a little DIY and home improvement. Thankfully the digital age and an endless supply of TV programmes dedicated to building design have made us more informed. And some of the more exciting companies are responding to this trend by providing a wider choice of products, more tailored services, and are exploring craft methods and sustainable material.


Urbane Living logo by Spinach


Urbane Living provide just that. The premium flooring specialists work directly with designers, developers and home owners to create and install beautifully-crafted, ethically-sourced, sustainable flooring systems. Their main showroom in Chiswick, west London is a gallery dedicated to timber. On display are a collection of Oak, American Walnut and Plantation Teak from responsible sources in various forms, as wide plank, herringbone, chevron and parquet panels, and they are oiled, waxed or lacquered.

'Excellence from the ground up' is the working philosophy for Urbane Living created by Spinach

Urbane Living approached Spinach to help forge a new set of brand values, as well as design and create brochures that best express this message. Our team worked closely with the company, conducting workshops and delving deep into their working practices to create a firm foundation upon which to evolve their new brand identity. We wanted to express a unique voice for Urbane Living, one that reflects the quality of their products and services.

Urbane Living brochures by Spinach

‘Excellence from the ground up’ provided a compelling working philosophy to help the Spinach design and branding team create a visual interpretation of the Urbane Living brand. We then rolled this out across in-store graphics and signage, and designed the company’s latest product and services brochure for 2017 to deliver, what we feel, is a compelling message to Urbane Living customers.

Read the full story and see our visual interpretations here.


Urbane Living logo by Spinach
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