Top reasons why you should invest in a brand book
Every company should have its own unique brand book. It may seem like a bit of an investment, but the message they deliver is simply unique. A professional brand book will tell the story of a company through a compelling narrative and with beautiful imagery. It distils the real values of a brand, packaged and delivered under one cover to be passed on through generations.
Brand books unravel fascinating stories, histories and endeavours. They personalise a brand, humanise a company by telling the tale of pioneers and mavericks, sacrifices, glories, tragedies, successes and romances. They communicate the values, beliefs and philosophies that make each brand so unique. They breathe life into a brand.
‘A brand book shouldn’t solely be driven by corporate identity,’ warns Spinach partner and creative director Adam Thomas. ‘The key is to remember these are “brand books” rather than a “branded book”, which are quite different.’ He believes that successfully designed brand books are an essential vehicle for reflecting the soul of a brand.
Spinach specialises in brand books. The London-based creative studio has a long history of working intimately with companies to write, design and create bespoke books that reflect each of their unique characters. Recent projects have involved working with Campari to create La Vita Campari, with Sacred Spirits and with Ichibuns. Then there is The Life Negroni, an independent project carried out by Spinach and one of the most unique examples of a brand book. This stylish lifestyle book received critical acclaim and commercial success showing that a clever brand book can stand alone.
‘There are many things that we may never know about a brand unless it is told to us,’ says Leigh Banks, Spinach partner and director of branding. ‘What it does is to enable a company to tell their unique story. It is a means to capture and present their origins and aspirations, as well as the beliefs that motivate them.’ Banks says a successful book will demonstrate the brand’s meaning and purpose. ‘It helps the company emotionally engage not only with customers and suppliers, but also those charged with representing the brand.’< Back