29/11/17

Top reasons why you should invest in a brand book

Branding

Every company should invest in a unique brand book. A professionally created brand book will tell the story of a company through a compelling narrative and with thoughtful art direction and beautiful imagery. It distils the real values of a brand – packaged, and delivered under one cover to inspire the company and its audience.

Brand books naturally unravel fascinating stories, histories, and endeavours. They personalise a brand, and humanise a company by telling the tale of pioneers and mavericks, sacrifices, glories, tragedies, successes, and romances. They communicate the values, beliefs, and philosophies that make each brand unique. Simply, a crafted brand book will breathe life into your brand.

‘A brand book shouldn’t solely be driven by corporate identity,’ warns Spinach Branding partner and creative director Adam Thomas. ‘The key is to remember these are “brand books” rather than a “branded book”, which are quite different.’ He believes that successfully designed brand books are an essential vehicle for reflecting the soul of a brand.

Spinach specialises in brand books. The London-based branding studio has a long history of working intimately with companies to write, design and create bespoke books that reflect each of their unique characters. Recent projects have involved working with Campari to create La Vita Campari, with Sacred Spirits and with Ichibuns. Then there is The Life Negroni, an independent project carried out by Spinach and one of the most unique examples of a brand book. This stylish lifestyle book received critical acclaim and commercial success showing that a clever brand book can stand alone.

‘There are many things that we may never know about a brand unless it is told to us,’ says Leigh Banks, Spinach partner and director of branding. ‘What it does is to enable a company to tell its unique story. It is a means to capture and present their origins and aspirations, as well as the beliefs that motivate them.’ He says a successful book will demonstrate the brand’s meaning and purpose. ‘It helps the company emotionally engage not only with customers and suppliers, but also those charged with representing the brand.’

Spinach Branding is a specialist branding agency based in London. We work with established businesses and start-ups around the world to build and refine their brands. See how we work and get in touch to discuss your brand.