Spinach creates a new brand name and identity for Champagne house Rupert Forsythe
Spinach has helped create a new brand identity, brand name, and logo for the luxurious gift specialists Rupert Forsythe Bespoke Champagne. Formally known as VIP Fizz, our team felt that the founder’s name best expressed the premium nature of the product and services. While, the logomark and packaging design, created by Spinach, takes inspiration from French wine and Champagne producers to offer the right blend of understated luxury and ornate flourish.
Rupert Forsythe is a true entrepreneur and Champagne aficionado. The company painstakingly sources its products from the fourth-generation grower and producer Laurent Hostomme, while offering a service where people can create their own hand-foiled personalised labels for as many bottles as they wish to gift.
‘Forsythe is a great British name,’ says Spinach director of branding Leigh Banks. ‘It has evocative tonal qualities. During the brand workshop, it became clear that Rupert’s aspirations, values, and personality could not be separated from the brand. When we reflected on these two points, it became an obvious choice to use Rupert’s name as the platform to build the brand.’
Images: Rupert Forsythe rebranding © Spinach Branding.
Spinach Branding is a specialist branding agency based in London. We work with established businesses and start-ups around the world to build and refine their brands. See how we work and get in touch to discuss your brand.