Using a Rebranding agency needn’t cost the earth or cause a headache. It just takes a little collective focus and perspective to make it a success.
For instance, we’ve all heard horror stories around rebranding: The agency that charged £20,000 for a lacklustre rebrand of The University of Bradford. Or the multi-million dollar new Gap logo that lasted a week before replacing it with the original.
The problem with both projects is that the ‘why’ wasn’t explained very well. The reasoning behind the work was never adequately explained to staff or consumers by the agency or the organisation, which is a fatal error. Because getting people to buy into the journey behind a rebrand is crucial.
We know how bad planning in the branding process can cause lasting damage. This is why we like to work closely with companies undergoing rebrands and make it our duty to understand exactly what they want to achieve from their rebrand.
Whether a business requires subtle changes to positioning, wording, logos, and styling or wants to breathe new life into a tired brand identity, we have the skills and perspective to make the rebranding process inspiring and energising for staff but commercially successful with consumers.
Looking for an agency to help with your rebranding project? Call 020 7739 2777 or email firstname.lastname@example.org