A brand values and identity booklet for the rejuvenated British menswear retailer.
Spinach were commissioned to create an engaging brand book for staff and key stakeholders to coincide with the launch of Racing Green’s autumn/winter collection and new brand positioning.
Describing where the brand is now, the booklet includes an updated brand story, redefined brand values and advice on how these values can be expressed through communications. We worked closely with Racing Green to develop all content.
The book is additionally interspersed with the new season brand imagery which we produced and shot for Racing Green.