Paul Rhodes bakery

Crafting a brand identity for Paul Rhodes bakery.

Paul Rhodes Bakery is one of London’s leading independent artisan bakeries supplying large hotel groups, restaurants, and cafes, as well as running a popular retail bakery in London.

Working closely with Paul and his marketing team, we created a new brand identity that would modernise the bakery’s marketing output and better communicate the bakery’s core proposition and personality to trade and retail customers.

The Art of Baking is a nod to Paul’s background, accentuating his commitment to using the finest ingredients and dedication to traditional techniques. While the visual identity is clean and timeless, working in various sizes and across all platforms.

To illustrate the brand personality we shot a bank of brand and product photography to showcase the expertise behind the baking operation and the breadth of specialty products available.

The new brand was launched at the Speciality & Fine Food Fair in September 2016. We designed and produced all the event branding.

“We are delighted with our new branding and feel it truly reflects our traditional approach and the premium products we produce. The team at Spinach was an absolute delight to work with. They quickly understood our needs and constantly surprised us with new ideas.” Paul Rhodes, Baker/Founder

If you are looking for a brand agency to work on your project, call us at 0207 739 2777 or email


  • Insight and consumer research
  • Brand strategy and positioning
  • Brand platform development
  • Visual identity
  • The tone of voice and messaging platform
  • Digital Activation
  • Website and social media marketing
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