02/05/16

Milan Design Week 2016 in picture

Photography

It’s essential to absorb visual culture outside work hours – it really helps inform our creative work at Spinach. With some 300,000 creative souls gathered here from around the world, few places match the artistic energy Milan offers during Salone Internazionale del Mobile. Alongside the ever-expanding sister event away from the main Salone expo Fuorisalone, the annual design fair in April offers a unique opportunity to grasp the latest trends in shape, form, technology, and material.

It also offers the opportunity to meet, mingle, and engage with the avant-garde. Milan is, of course, also a fantastic place to people watch – there is something about this special Italian city that feeds the imagination and helped inform our latest book The Life Negroni. We are also charmed by Milan’s dynamic architectural backdrop. Few urban settings have such a collage of architecture – decorative courtyards, charming palazzos, confident narcissistic fascists architecture, gritty post-war brutalism, and contemporary builds all seem to co-habit peacefully.

Images © Spinach Branding

Spinach Branding is a specialist branding agency based in London. We work with established businesses and start-ups around the world to build and refine their brands. See how we work and get in touch to discuss your brand.