13/04/16

Min takes a look at minimalist graphic design

Branding

Minimalist graphic design is experiencing a renaissance. It offers a timely break from the overtly elaborate, loud, and often fussy treatment – the ‘bling’, often ego-led graphic design. Minimalism can create a moment of respite in the age of volume visual consumption. Perhaps it is an expression of our modest social and economic times. A new book by Thames & Hudson sets out to explores this genre. Min showcases the work of some of the contemporary designers championing minimalist graphics. It also sets out to reveal the complexity of this genre.

At Spinach, depending on our client’s brief and the nature of the project, we often work with minimalist graphics. And yes it does require incredible restraint. Far from being a simplification of graphics, it takes a highly-skilled designer to create convincing and original minimalist work. It requires a certain maturity, and it certainly can take years to master.

Min analyses today’s minimalism in its wider historical context. The work presented on these pages is hugely diverse, ranging from independent magazines and album covers to corporate identity and branding. Over 500 illustrations are displayed here with full commentary on each design and product. Also revealing are interviews with some of the leading practitioners and proponents of minimalist design, including Jessica Svendsen, Made Thought, and Eric Hu.

Min, The New Simplicity in Graphic Design is written by Stuart Tolley, and published by Thames & Hudson.

Images © G.F Smith © Made Thought, Art Basel © Demian Conrad Design Studio, The Gentlewoman © Jop van Bennekom and Veronica Ditting, L’Laundry © Lorenz Ritter

Spinach Branding is a specialist branding agency based in London. We work with established businesses and start-ups around the world to build and refine their brands. See how we work and get in touch to discuss your brand.