Luxury Brand Identity for The Ultimate Travel Company
A distinguished new brand identity for the award-winning luxury travel operator.
The Ultimate Travel company specialise in tailor-made luxury holidays. Having traded successfully for over 30 years, they felt the need to re-define their brand strategy and identity, with a view to creating better clarity in their positioning and communications.
Spinach, a luxury brand agency, took The Ultimate Travel Company on a journey that started with confirming their core values, personality and positioning.
We then developed their positional statement ‘We are The Ultimate Travel Company for a reason’, unlocking the value in their unique name.
Building on this confident positional statement, we created a powerful advertising campaign and brand identity to communicate the many reasons why they are The Ultimate Travel Company.