National advertising campaign for the leading property consultancy.
As part of an ongoing project to bring more impact and clarity to Knight Frank’s core market sales and lettings marketing and messaging, we were asked to create a new out-of-home advertising campaign.
Building on the campaign identity we created in collaboration with the Knight Frank marketing team last year, and the well-received Move/Found out-of-home teaser campaign we ran shortly after, we were tasked with evolving the message.
In line with Knight Frank’s desire to promote the human side of the business and reflect their deep understanding of what the core market customer wants, we channeled the benefits of their service into engaging lifestyle imagery and messaging.
Buying a property or finding a suitable tenant is never going to be the most enjoyable activity, so we suggested that using an expert like Knight Frank would guarantee a smooth, hassle free service and enable a swift return to doing something a little more fun.
We wanted to help Knight Frank convey that a premium service doesn’t always mean an aloof one. The Move/Found posted campaign set the scene for this sentiment and the long-copy, ‘manifesto’ piece we went on to create helps to drive it home.