A ‘build it and they will come’ attitude doesn’t work with new brands and products. Strategic promotion and effective advertising campaigns is what they need to thrive

Effective brand asset management boils down to three things; Consistency, consistency, consistency

Responsive, intuitive, accessible, future proof, shoppable. This is what web design and development looks like in our hands.

To succeed on social media, brands need to say the right things at the right time in the right way. Moreover, they need to look the part.

Bad email marketing is like sending junk mail. And sending junk mail is like knocking on doors and scarpering. Which is what kids do…

“Look at that subtle off-white colouring. The tasteful thickness. Oh my God. It even has a watermark.” Mad about business stationery?

Read it, wrap it, roll it, fold it, hold it, take it away! It’s easy to see why brands get carried away with good packaging design.

At Spinach we are proud of our in-house print production experience and skills that have been developed over decades. We have…

Want to know where the majority of direct mail ends up? The bin. Fortunately, we’ve made it our duty to delay the inevitable.

Brochures stopped being the reserve of package holiday firms years ago. What happened? Good brochure design happened.

An annual report can be a game changer, helping to move markets, start a media frenzy and inspire confidence across the board.

A logo needs to be readable, versatile and memorable even before it leaves the drawing board. Or it’ll do no favours for a brand.

They say naming a brand or business is as hard as naming a child. We say it’s harder. And even more damaging if you get it wrong.

A successful brand should exist in more than one place at any given time. Which is why guidelines are so important.

Rebranding needn’t cost the earth or cause upheaval for an organisation. It just needs to be well organised to work.

Joni Mitchell was almost spot on. Because you don’t truly know what you’ve got till it’s gone through a rigorous brand audit.

The way a business looks and sounds is tied up in their brand identity. But sometimes it needs a little untangling.

With so many brands vying for our attention, only the most innovative and entertaining get through. Cue event branding.

Micromanagement is the wrong way to get staff saying the right things at the right time. Internal branding is the right way.

Some people believe the end of printed publications is nigh. No doubt the same people who thought the internet wouldn’t last.

Design can’t change the weather, but it can change the consumer environment. Ladies and gents, we give you environment branding!

Good things start with a well-thought-out brand strategy. But don’t just take our word for it…