Digital Brand Guidelines for the Berkeley Group

Digital brand guidelines for the Berkeley property development group.

The Berkeley Group is an FTSE 100 UK property developer comprising six autonomous companies. They needed a streamlined digital brand guidelines solution to engage and inspire employees with their brand.

We showed the Group how successful global brands maintained consistency with online guidelines and referenced the transformational online brand guidelines hub we built for aviation solutions specialist Unilode.

We created wireframes around specific ‘customer’ journeys after a series of user persona workshops and built the platform around the needs of the people that would use it the most: employees and contractors.

Considering all the issues the client had previously experienced with the production and distribution of brand assets, we created a brand hub that would simplify brand guardianship for multiple teams across the group.

Our bespoke Brand Guidelines Hub has helped the Berkeley Group to streamline their internal brand communications functions. As a result, it has raised productivity by cutting search times for assets and reducing incorrect or outdated brand collateral misuse.

Looking for help with your digital brand guidelines project? Call us on 020 7739 2777 or email

 Spinach Branding | Brand Identity | London

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