Creating a new serving suggestion for Campari Group’s stable of global brands.

Since the mid-90s, Campari has evolved from a single-brand company to a multinational organisation with a portfolio of over 50 premium and super premium brands.

Having previously worked closely with Campari UK to distill the spirit of their flagship brand, Campari, we were asked to create a unique visual language system to work across menu, serve videos and their social media channels.

Taking visual cues from a stable of world-famous brands, including Campari, Aperol, Grand Marnier, Bulldog Gin and Wray & Nephew, we applied our own working knowledge of the Campari Group’s diverse portfolio of brands.

The result was a cohesive brand presentation for the Campari Group helping them put their classic serves front of house and online.