Brand Book for Campari – La Vita Campari

Telling the colourful story of Campari, the bittersweet Italian icon.

Hot on the heels of last year’s launch of The Life Negroni – our first, self-published luxury lifestyle publication – we were engaged by global drinks brand Campari to tell the story of their flagship aperitif.

Conceived, authored and designed by Spinach for Campari UK, La Vita Campari tells the story of a mould-breaking brand and its visionary creator Davide Campari. It’s also a celebration of the art, design, branding, and classic cocktail culture that has helped create the legend.

Featuring imagery we shot on location in Milan, drinks photography we art directed and shot in our Hackney studio, and original artwork from some of Campari’s world famous advertising campaigns, the book offers a tantalising glimpse into the culture and creativity that surrounds a classic drinks brand.

La Vita Campari was launched at the Campari Creates show in London this month as part of Design Junction’s exhibition for the London Design Festival (16-24 September).

Want to talk about Brand Books? Call us on 020 7739 2777 or email

Spinach Branding | Branding Agency | London
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