Brand Identity for ieDigital
ieDigital is a provider of financial services technology to the retail, banking and finance industry. We helped strengthen their position as a global challenger with new branding.
We were asked to develop ieDigital’s brand identity in line with their new brand name and strengthen their position as experts in the field of ‘open platform’ development.
As the financial services industry comes to terms with a new era of ‘open banking’ and next generation platform requirements, ieDigital wanted to be the go-to partner.
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Spinach Design | Branding Agency | London
Core insight
Emerging technologies offer huge benefits for consumers in the area of financing and financial management, and revenue opportunities for companies that offer financial products and services. Positioning ieDigital as a strategic partner unencumbered by traditional industry thinking and offering a flexible, future-proof proprietary platform was key to our bright, modern and approachable rebrand.
Our approach
A theme of ‘digital engineers’ defined the new identity. ieDigital were happy to embrace a radically new look and feel for their identity to become the challenger brand of their sector. This approach reflected the ambitions of the wider business as it looked to move from a regional (UK) sense of identity to an unequivocally global one.
Visual identity
As a digital business it was key that we took a digital-first approach to the new brand and its primary touchpoints. The new website design was a first priority and test for the new identity. This was an opportunity to develop secondary visual assets that bring the ‘digital engineers’ concept and key attributes of the icon to life in form of animated but simple graphic features. Across the brand experience the consistent use of these graphic elements deliver the brand identity in support of the wordmark and icon.
From here we have delivered the full range of materials required of a global technology company – presentation and documentation templates, communication templates, digital and hard copy business tools, an event-specific brochure template, a re-imagined reception area and building signage. All of this work was given structure and usage guidance in the form of an online Brand Hub.
