Spinach Design | 29a Chatham Place London E9 6FJ £££ 02077392777

Brand Identity for Automation Logic

Automation Logic is a Cloud, Automation and DevOps specialist. Since 2010, they have been instrumental in helping the UK government, leading financial institutions and telecommunications organisations adopt human-friendly automation.

They commissioned Spinach to create a new visual and verbal brand identity that would better communicate their transformative expertise to potential clients and reflect the positive impact of their services.

Want to talk about a Brand Identity project?
Call us on 020 7739 2777 or email studio@spinachbranding.com

Spinach Branding | Brand Identity | London
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After redefining the company’s core values, we created a calmer visual identity and developed more cohesive, straight talking messaging across their communications. Putting the firm’s brand proposition – ‘Better business through automation’ – front and centre on the new logo mark was key to our ‘re-humanisation’ of the brand.

Branding FinTech by Spinach Branding
Branding DevOps by Spinach Branding Agency
Logo Design by Spinach Branding Agency
Logo Design by Spinach Branding Agency
Logo Design by Spinach Branding Agency
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Spinach branding work
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Automation Logic Brand Book by Branding Agency London Spinach Branding
Brand Values consultancy by Spinach Branding
Spinach Brand Agency London
Creative Design Agency London
Creative Design Agency London Spinach Branding
Creative Design Agency London Spinach Branding
Brand Guidelines for FinTech company by Spinach Branding

The personality of the founders and team was being drowned out by heavy techspeak and industry/service terminology across communications, so we worked with the team to isolate key messages that would express the ‘why’ driving their approach and accentuate the emotion behind their expertise more clearly.

The new brand is now live online, across signage, print materials and stationery.

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Animation Creative Design Agency London Spinach Branding
Animation Creative Design Agency London Spinach Branding
digital branding agency spinach branding
Work by Design Agency London Spinach branding
Work by Design Agency London Spinach branding
Work by Design Agency London Spinach branding
work by digital design agency spinach branding
brand identity agency spinach branding
work by digital design agency spinach branding
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