Brand Identity for Enotria&Coe
Distilling a complete brand identity for the newly merged wines and spirits giant.
Shortly after Enotria and Coe Vintners joined forces in 2015, we created a new brand identity for the merger and brand guidelines to communicate its best practice application.
The objective was not just bringing two well-established players in the drinks distribution industry together with a visual identity but creating a unified narrative and vision for the new company.
In tandem with the naming and creative development of the logotype, emblem, and overarching brand identity, we conducted workshops with key stakeholders to determine the strategic direction of the business.
The output of these brand workshops confirmed the company’s values and consolidated the visual and verbal aspects of the newly formed Enotria&Coe.
We then produced a brand guidelines document and website for Enotria&Coe, featuring drinks photography art directed and produced by us, based on our findings.
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