Articulating the origins of the influential London gin distillery.

London distillery Sacred Spirits turned 20 years old in 2018. They wanted a brand book to mark the occasion and show how the company has evolved from a small batch microdistillery to multi-product global drinks brand.

Sacred founders Ian Hart and Hilary Whitney still live and breathe the brand, regularly vacuum distilling small batches from their home in Highgate, so the story is theirs to tell. We just helped refine it into a modern tale of spirited innovation and ambition.

We concentrated the narrative around the personalities, processes and products that set the Sacred Spirits brand apart. We supported the narrative with brand imagery and photography we shot in and around their Highgate distillery.

The result is a brand book that positions Sacred Spirits brand where it deserves to be – standing shoulder to shoulder with some of the most influential artisan spirits producers in the world.