News and views from the world of branding, design and creative arts
News and views from the wider world of branding, design and creativity.
Insight from thought leaders, visionaries, innovators, entrepreneurs.
New brand projects and creative work by the Spinach Branding studio.
This is why businesses should invest in creating a strong and unique brand narrative
Branding
Creating a brand is complex. It is also exciting in that it involves carefully selecting and assembling a series of building…
This is how to create a successful and enduring brand book
Brand books
A little while ago we wrote and created The Life Negroni. We didn’t see this as a classic cocktail book (as in a…
What we can learn from the Nordic CHART art fair
Books & Exhibitions
CHART comes with a clear focus: to present and represent the Nordic creative scene. And as such, it manages to find…
This is why businesses should invest in the digital brand guideline model
Branding
Every company needs a refined set of brand guidelines. It helps immensely in shaping the brand identity, and a coherent set…
Insight: How aviation and auto design inspired a cocktail maker
Design
Aviation and aircraft design inform the cylindrical shape. The main body, or ‘combustion chamber’, is machined from food-grade stainless steel encasing…
How to create a powerful company annual report
Annual Report
The company annual report plays a pivotal role for the brand. Created professionally, it acts as an excellent tool for internal…
Spinach Branding’s five key rules for brand advertising
Branding
David Ogilvy, the pioneer of modern advertising, famously said, when realising a big idea, first ask yourself these key questions: Did…
Insight: Experiencing art outside of the conventional gallery space
Luxury
Art is increasingly being presented outside of the ‘white cube’ space and in different ways. But does the curation and setting…
Serpentine Pavilion by architect Lina Ghotmeh invites us to engage with architecture in new ways
Design
The Serpentine Pavilion is designed to be stumbled upon. This much-anticipated annual project sees a temporary structure built on Kensington Gardens…
See how artists are turning to sci-fi and fiction to make sense of the human experience
Luxury
Can science fiction teach us about life on earth? Equally, how can art engage with these imaginary worlds to help us…
See the benefits of creating a strong brand narrative for your business
Branding
Building an enduring brand is complex. It involves carefully assembling a series of building blocks to form a unique concept that…
Highlights from Fuorisalone at Milan Design Week 2023
Luxury
It’s often when art, architecture, design come together when great things happen. And nowhere is this more evident than during Milan…
Top tips on selecting the right branding agency for your project
Branding
Why should a company engage a professional branding agency? This is a question often asked by medium to smaller businesses concerned…
Branding insight: Top rules for businesses collaborating with culture
Branding
April sees the start of the cultural season, kicking off with Salone del Mobile, Milan’s unmissable design fair. The Venice Architecture…
Insight: In conversation with generative visual artist Tyler Hobbs
Luxury
Artists have long been fascinated by new processes and inventions. Think of Joshua Reynolds’ camera obscura, Andy Warhol’s polaroid artworks, or…
Insight: In conversation with fashion designer Iris van Herpen
Design
Dutch haute couturier Iris van Herpen’s work is a symphony of processes. It is highly collaborative involving visual artists, designers and…
Spinach Branding on the importance of investing in the digital brand guideline model
Branding
Every company needs a refined set of brand guidelines. It helps immensely in shaping the brand identity, and a coherent set…
How best to create a successful brand book
Branding
A little while ago we created The Life Negroni. We didn’t intend it to be a classic cocktail book – you…
Spinach Branding in 2022: A year building and refining brands
Branding
It’s been quite a year for Spinach Branding. In 2022 we continued to further evolve Barking Riverside London as a development…
Spinach Branding on how to create successful brand advertising
Branding
Earlier this month we launched a new campaign for Barking Riverside. “Think differently. Live differently.” is the second brand advertising for…
Spinach Branding helps conceives Maze Row as a unique brand in fine wine
Branding
Maze Row is a new name in luxury wine. Spinach Branding has worked intimately alongside our US-based client to imagine and…
Spinach Branding takes the Barking Riverside project to its next stage
Branding
“A place to be, become and belong.” introduced Barking Riverside as a development firmly anchored on the principles of placemaking. Developed…
Spinach Branding on how to create a powerful company annual report
Annual Report
The company annual report plays a pivotal role for the brand. Created professionally, it acts as an excellent tool for internal…
This is how to create successful brand books
Branding
A few years ago Spinach Branding wrote a cocktail book. The Life Negroni, the team identified from the start, was not…
Nikita Gale’s artwork at Frieze London explores the politics of sound
Books & Exhibitions
Five custom-made electric guitars are mounted on the makeshift wall at at Frieze London. These intricate objects form part of a…
See how brands can benefit from collaborating with art and culture
Branding
Art and money have long shared a seductive rapport. Few major works of art would have seen the light of day…
This is why businesses should select the right branding agency
Branding
The world order has been shifting for some time. There’s much excitement and anxiety around the advancing machine age. Our consumer…
See the best exhibits at London Design Festival 2022
Design
The creative season has kicked off with the London Design Festival. Celebrating its 20th anniversary, the festival, which runs from now…
Why future facing brands are redefining the meaning of luxury
Branding
‘Luxury is the anticipation of pleasure,’ writes author and aesthete Stephen Bayley. The sentiment chimes with our times since in the…
Chotto Matte’s new London restaurant features branding by Spinach Branding
Branding
With Chotto Matte opening its latest London venue in Marylebone, and with plans to launch restaurants in Manchester, Los Angeles, San…
How heritage brands like Rolls-Royce maintain the luxury lead
Luxury
The Phantom is a rare concept. Or perhaps more accurately, the Phantom concept is rare, even within luxury brands. Rolls-Royce’s pinnacle…
Surrealism inspires Hatcha Bar’s Mirror Margarita branding and web design
Branding
Mirror Margarita is a novel take on the classic Mexican cocktail. The award-winning clear mix, served at Hacha Bar, a little…
Spinach Branding wins Best Marketing Campaign: Placemaking at the 2022 Property Marketing Awards
Branding
Spinach Branding has won ‘Best Marketing Campaign: Placemaking’ alongside Barking Riverside Limited (BRL) at the 2022 Property Marketing Awards for our…
2022 Serpentine Pavilion by Chicago artist Theaster Gates opens in Hyde Park
Books & Exhibitions
“The name Black Chapel is important because it reflects the invisible parts of my artistic practice,” begins Theaster Gates. “It acknowledges…
Spinach Branding on how businesses can best collaborate with art and culture
Branding
The arts have been returning in bursts and bubbles to cities all over the world. The Venice Biennale kicked off earlier…
Spinach Branding conceives Maze Row as a new US brand in fine wine
Branding
Spinach Branding has helped create Maze Row, a new name in fine wine. From our base in London, the team worked…
Interview with Norman Foster on the role of design in building better futures
Design
‘We’re on the edge of a new age,’ begins Norman Foster. ‘In some ways this is a requiem for the age…
Spinach Branding wins two awards for Barking Riverside at Transform Awards Europe
Branding
Spinach Branding has picked up two awards at the 2022 Transform Awards Europe, for the best brand identity for the property…
Chotto Matte founder Kurt Zdesar talks to Spinach Branding about building restaurant brands
Branding
Chotto Matte has captured the zeitgeist. Here, customers enjoy original and organic Peruvian Nikkei cuisine, while sampling creatively crafted cocktails, all…
Spinach helps create the new restaurant brand SHŌTŌ in Washington DC
Branding
This month SHŌTŌ opened its doors in Washington, DC. Serving modern Japanese dishes in a stylish setting, the restaurant and bar…
Spinach Branding on why businesses should invest in brand narratives
Branding
Brand creation is a complex process. It involves carefully assembling a series of building blocks to form a unique and enduring…
See why the digital brand hub is the best home for brand guidelines
Branding
Every company needs a refined set of brand guidelines. They provide the necessary support to ensure that the brand identity remains…
How signage can amplify and convey your brand message
Branding
Signage can have super powers. Used correctly and strategically they will make a great impact on a brand and how it’s…
Spinach Branding in 2021: A year building and refining brands
Branding
It’s been another extraordinary year for most companies as the pandemic continues to disrupt businesses all over the world. Added to…
Spinach Branding takes the surrealist eye with Mirror Margarita
Branding
Few cocktails share the cinematic past of the Margarita. The classic tequila-based drink comes with multiple tales of origin spanning the…
What is the meaning of new luxury? The Arksen founder tells Spinach Branding
Luxury
‘People have started to dream bigger, to plan further ahead, to commit to a different lifestyle,’ begins Jasper Smith. ‘Arksen is…
Spinach Branding on how to create a powerful brand name
Branding
The brand name has the power to make or break a business. It’s the first impression of a company, and it…
Why brand should invest in art and creative partnerships
Branding
There has always been a mutually seductive rapport between art and money. Artists and art institutions need the patronage of businesses…
Spinach Branding’s highlights from the London Design Festival 2021
Books & Exhibitions
The London Design Festival is in full swing. And for 2021, the programme is big and bold, and spread across much…
This is how to select the right branding agency for your business
Branding
These are challenging times for most brands. The pandemic aside, the world order has been shifting for some time. There are excitement…
Why businesses should invest in strong brand narratives
Branding
Brand creation is a complex process. It involves carefully assembling a series of building blocks to form a unique and…
How car brands are looking at new ways to approach sustainable design
Branding
The automotive industry is struggling to find its rhythm in the post-combustion age. A symbol of the fossil-fuel industrial age, car…
Why branding was central to the success of the 1964 Tokyo Olympic Games
Branding
Branding was fundamental to the success of the 1964 Tokyo Olympic Games. It involved a bold vision and a clear visual…
How health and wellness has blossomed into big business
Branding
The wellness industry is booming. If anything, the current health crisis has accelerated its speed of progress. From Zoom yoga classes…
Local artist honours nature at placemaking development, Barking Riverside London
Branding
In an inspiring initiative, Barking Riverside Ltd (BRL) has commissioned a local artist, Emmanuel Oreyeni, to create original artwork for The…
Modernist icon Charlotte Perriand’s work is explored at the Design Museum London
Design
‘A definition of the word art is the application of new knowledge to ordinary, everyday objects,’ says Charlotte Perriand. Animated, she…
Spinach Branding helps Campari support UK arts with ‘Art Without Walls’ campaign
Branding
Campari has handed over its East London ad spaces to stage an exhibition of UK artists. In support of the creative…
These are the global trends driving retail in 2021
Branding
They say pandemics are punctuation points in history, and there is little doubt that the current global crisis has accelerated life…
Spinach Branding refreshes the Chotto Matte restaurant brand
Branding
Chotto Matte has a compelling brand proposition. The restaurant group brings the unique flavours of Peruvian Nikkei cuisine to London, Toronto,…
How to create a powerful annual brand report
Branding
Annual reports can have a powerful impact on a brand. They are excellent tools for internal communication, informing stakeholders about the…
Top rules for brands collaborating with art and culture
Branding
Art and money have long shared a mutually seductive rapport. Few major works of art would have been possible without the…
Why brand partnerships can send out a strong brand message
Design
Earlier this month, DS Automobiles announced a partnership with the young up-and-coming eco fashion brand EGONlab for Paris Fashion Week. There…
How new brands are making a unique mark on the sustainable transport scene
Branding
Polestar is an exciting new name on the transport scene. The Swedish brand from the makers of Volvo specialises in niche…
Spinach Branding reviews the changing landscape of retail and forecasts its future
Branding
The high street has lost its allure. There is no secret about that. All you need to do is stroll through…
These trends at CES 2021 are leading the tech industry
Design
The tech industry appears to be experiencing a reflective moment. Making its digital debut for 2021, alongside the usual parade of…
Why Rolls-Royce is investing in bespoke and experiential luxury
Luxury
Last year, as the world paused for the pandemic, Rolls-Royce Motor Cars realised its most successful year for tailor-made orders. From…
How signage can help amplify powerful brand messaging
Branding
‘Help Save Lives’ reads the headline on the notices fixed to some of the public benches in Queen’s Park, North London….
Spinach Branding in 2020: A year building and refining brands
Brand books
This has been an extraordinary year for most brands. The pandemic aside, the world order has been shifting for some time…
How human and machine designers can best collaborate in the creative process
Design
There is undeniable wonder and potential in artificial intelligence and machine learning. There is also anxiety. In the field of design,…
Why AI and machine science are transforming the nature of cars
Design
This is an extraordinary period in the story of the motor car. Environmental concerns over the climate crisis have urged even…
From furniture to crafting eco surfboards, how making can benefit health
Design
Making can be exciting. Creating something from scratch and by hand may even help heal the soul and have wider health…
New retail models as brands navigate the evolving consumer landscape
Branding
Last month as much of Europe prepared for a second lockdown, two companies opened their flagship showrooms. Over in Amsterdam, in…
How brands will benefit from engaging with art and culture
Branding
‘It is in this time, more than ever, we should be listening to artists,’ says Hans-Ulrich Obrist, artistic director of Serpentine…
Step inside the three-dimensional letters of cult graphic designer Takenobu Igarashi
Graphic Design
Takenobu Igarashi explores typography beyond the limits and borders of their two-dimensional form. He elevates graphics from design to art. Since…
Seedlip founder Ben Branson on the budding NoLo drinks scene
Food & Drink
Seedlip is a pioneer in the flourishing ‘NoLo’ movement – that is the zero and low-alcohol beverage scene ruffling the traditional…
Spinach Branding helps businesses refine identities and future strategies
Branding
Needless to say, the 2020s have seen a stormy start. The pandemic took us all – individuals, businesses, governments – by…
Luxury in the new age will mean reuse, recycle, repurpose
Branding
The global pandemic has raised overwhelming existential issues – issues around inequality, race, and the environment. The crisis has also offered…
Why brands are observing new tastes for natural wines and low alcohol spirits
Food & Drink
The landscape of drinking is expanding. Younger generations are consuming less alcohol, yet they love the spirit of drinking. They want…
How to create a unique brand book such as The Life Negroni
Brand books
A little while ago Spinach Branding published a book that doesn’t quite conform to any one genre. The Life Negroni isn’t strictly speaking…
Learning from the pandemic, how digital and physical will direct the future
Branding
There is little doubt that the current coronavirus pandemic has altered consumer behaviour. It’s evident from our half-empty high streets and…
Step inside ‘Electronic From Kraftwerk to The Chemical Brothers’
Design
Sound, space, light, graphics, logo, art, and clothing collectively played a central role in the evolution and popularisation of electronic music….
How best to approach UX design, Pininfarina explains
Design
‘The more you tell stories, the more you connect with the marketing guys. It is all about branding – the brand…
Want to know the art of mixing the perfect Campari cocktail?
Brand books
Bitter cocktails offer complexity. From the Milano-Torino to the Negroni, there is something exciting in a drink that isn’t so straightforward….
Why post-opulence defines post-pandemic luxury
Branding
As the global pandemic lockdown begins to ease off, a favourite local independent café has tentatively reopened its doors for takeaway…
How robotics can help revive the post-pandemic cocktail bar
Branding
Guido is an autonomous robotic bar, summoned through an app to any location whereby it can mix up your required cocktail….
Brands get creative in the time of the coronavirus
Design
A 250,000-strong workforce of English honeybees is making a very special sweet nectar at the Home of Rolls-Royce. The bees forage…
Spinach Branding helps take Thunderbird Fried Chicken nationwide
Branding
It is hard not to take note of the universal popularity of chicken eateries. There are, of course, the big chains…
These are the trends leading the gaming industry in 2020
Web Design
Gaming is big business and is about to get even bigger. Last year, the video gaming market in the US alone…
Campari brand story is linked to Milan’s art and cultural history
Advertising
This month would have been the occasion of the annual Salone del Mobile and Milan Design Week when the Italian city…
Positive force as designers and industry collaborate on Covid-19 medical kit
Branding
Brands around the world are joining forces in the fight against the coronavirus pandemic. Many companies are shifting their production lines…
How digital tech is helping through the coronavirus pandemic
Branding
Needless to say, we are going through unprecedented times, with the Covid-19 pandemic consuming our collective energies. Yet, it has been…
Getty photography capturing the creative spirit of East London
Photography
East London is a cultural melting pot anchored to the spirit of enterprise and creativity. The area sits on the fringes…
Image maker: Slim Aarons capturing America’s Golden Age
Photography
George ‘Slim’ Aarons was an idealist image maker. The prolific photographer loved beauty – he portrayed handsome people, looking painfully stylish…
Driving the future: Most exciting sustainable transport ideas for 2020
Emerging Design
The Battista is an electric hypercar from Automobili Pininfarina – the illustrious Italian design studio’s car arm. This €2m expressive car…
Learning from sustainable raw earth architecture
Books & Exhibitions
Once-upon-a-time, we built shelters, homes, communities, and villages out of simple raw earth. These settlements relied entirely on local resources and…
Placemaking, and the benefits of sustainable urban planning
Branding
Placemaking has become a bit of a buzzword among developers. This multi-faceted concept highlights the pivotal role of planning for people…
The top key global trends driving retail in 2020
Branding
The first decade of the millennium saw vast changes with some enormous challenges. How we read, watch, learn, communicate, and consume…
Spinach Branding: 2019 a year in branding and design
Branding
It has been a hugely exciting year for Spinach Branding. In 2019, we successfully delivered branding projects for international clients in…
Future cities: speculating urban design in 2050 and beyond
Branding
Speculating how we live in the next twenty to thirty years is a tricky business. On the one hand, the image…
Cars accelerating the modern world at the V&A
Design
The motor car is a peculiar object, capable equally of extreme seduction and destruction. It is one of the most significant…
Stellar Works unites modernist principles with Asian craft, and revives mid-century classics
Design
Jens Risom was one of the first modernists of the twentieth-century to take Scandinavian design to the US. He had studied…
New urban design should be about creating places for people
Branding
House NA challenges ideas of privacy. Designed almost a decade ago by architect Sou Fujimoto, this unique building in central Tokyo…
Moving to Mars: Can design shape our experience on the planet?
Design
Mars has long captivated our imagination. From the initial photos in 1965 to NASA, ESA, and SpaceX ventures, we continue to…
Women in Design: From Aino Aalto to Eva Zeisel
Design
Margaret Calvert designed some of the world’s most enduring road signs. Think of the ‘children crossing’ or the ‘river-bank’ signage –…
RIBA Sterling Prize 2019 winner is an exciting social housing design
Books & Exhibitions
Social housing seldom wins prestigious awards. Often made to be functional and built within tight budgets, these are not sexy headline-grabbing…
Photographer Tim Walker: Imagemaker, explorer, dreamer
Photography
‘To take a photograph is to participate in another person’s mortality, vulnerability, mutability. Precisely by slicing out this moment and freezing…
What we learnt from the 2019 London Design Festival
Design
The creative season has officially begun with the annual London Design Festival, now in full swing. Running from 14 to 22…
Investigating the allure of English sparkling wine
Food & Drink
The industrialist Adrian White was taking a stroll with Richard Selley when his friend, the professor of geology, observed the viticultural…
Manmade materials meet nature in Junya Ishigami’s 2019 Serpentine Pavilion
Books & Exhibitions
Junya Ishigami has erected a giant slate bird in Hyde Park for the 2019 Serpentine Pavilion, continuing his conversation with free space philosophy.
XR and the power of graphic design to amplify an urgent message
Logo Design
Can graphic design, a strong bold typeface and distinct colour palette, coupled with forceful universal words help drive a movement? This…
Spinach helps refresh and rewild the Cowshed brand from Soho House
Branding
Cowshed is an exciting brand. Founded in 1998, the spa was originally intended as a sanctuary for guests staying at the…
Top tips on how to name a new brand or rename an existing company
Branding
Names are important. They can define us. It is the same with companies – a brand name is often our first…
Spinach designs the global website for aviation specialist Unilode
Web Design
This is the corporate website and brand guidelines portal for one of the world’s leading aviation solutions providers, Unilode. Designed and…
What can designers today learn from the history of design?
Design
This year the Bauhaus school celebrates its centenary. This institution of art and design, born in the sleepy town of Weimar…
From Bentley to Rolls-Royce, the future of modern luxury
Luxury
The luxury landscape is going through a radical makeover. Once relatively easy to define, the concept has evolved to mean so…
Explore the world of artificial intelligence in ‘AI: More than Human’ at the Barbican
Books & Exhibitions
Artificial Intelligence is a reality. Once the stuff of science fiction, we are confronted with AI in one form or another…
London’s Design Museum showcases the creative genius of Stanley Kubrick
Books & Exhibitions
Nothing got into a Stanley Kubrick film by chance. The filmmaker was meticulous about everything that appeared in his movies –…
‘Living Colours’ honours the techniques and stories of ancient Japan
Design
The evolving palette of Ky?to’s seasons, ancient Japanese literature, the rituals of the Heian imperial court, the hidden messages of the…
Celebrating the Bauhaus centenary and its enduring legacy
Design
This year the Bauhaus celebrates its centenary. And a hundred years on, this school of art and design born in the…
See the art of manga at Japan House London
illustration
The Japanese are masters of fantasy – reflected through their imaginative, virtual worlds of anime and manga. These comics and…
How to create a powerful brand annual report
Branding
Annual reports can have a powerful impact on the brand. They are an excellent tool for internal communications, informing staff and…
‘The Contemporary House’ takes on 21st century design concerns
Design
This year Bauhaus celebrates its centenary. And one hundred years on, it is incredible to think how this movement has explosively…
Cocktails from an app? Introducing the self-driving Guido bar
Design
A new bar concept is looking at how to work with advanced technology to improve life in cities. Guido is a…
Warm tech: ‘Prototyping in Tokyo’ explores the possibilities of design-led innovation
Design
Earlier this month the world’s tech leaders and start-ups gathered in Las Vegas to present their innovations at the annual Consumer…
Spinach Branding: 2018 year in branding and design
Branding
It has been a hugely exciting year for Spinach Branding. In 2018, we successfully delivered creative projects for international clients in…
Christmas design books: from informative, to imaginative and coffee-table
Books & Exhibitions
Design used to be subject preserved for the elite, and books dedicated to it were few and far between. Now that…
‘Subtle’ at Japan House explores the possibilities of paper
Books & Exhibitions
Paper is fascinating to work with. The material has so many possibilities. It is alive, it breathes, it evolves and alters…
‘Modernist Design Complete’ tells the story of the powerful movement
Design
It is hard to imagine the world without modernism. This powerful movement emerged in the late 19th and early 20th century…
Back to the future with ‘Home Futures’ at the Design Museum
Design
Creatives have long speculated on future domestic life. The 1950s, 60s, and 70s saw architects and designers consumed with imagining the…
Changing perspectives at Space Shifters
Books & Exhibitions
How does it feel to have your sense of space disrupted? This is the premise of a new exhibition at the…
Best of London Design Festival 2018
Design
It is officially design season in London, and to kick-start the creative calendar we headed to London Design Festival earlier in…
Top exhibits at London Design Biennale
Design
September is a great month to be in London as the city lights up with creativity. First in the working calendar…
Paul Rhodes wins ‘British Baker of the Year’
Awards
Spinach is thrilled to see Paul Rhodes win 2018 ‘British Baker of the Year’. The award came in recognition for the…
Campari Creates explores the iconic Italian drink
Books & Exhibitions
The Mostra for Campari Creates is a fully immersive art installation. Here London artist Mark McClure takes the classic Milanese drink, the distinctive…
Interview: Sacred Spirit founders discuss the brand book by Spinach
Web Design
Sacred Spirits creates some of the world’s most celebrated spirits. The founders of this London boutique distillery, Ian Hart and Hilary…
Spinach client Ichibuns shortlisted for Restaurant & Bar Design Awards
Branding
Spinach Branding is thrilled to see our client Ichibuns shortlisted for the annual Restaurant & Bar Design Awards. We worked closely…
Finding Calder, Oudolf and a Serpentine Pavilion at Hauser & Wirth
Books & Exhibitions
Inspiration can be found in the most unlikely of places. This week while escaping the city heat for a little rural…
Sou Fujimoto’s inspires design ideas at Japan House London
Design
What if instead of speculating the future of architecture and the built environment, we let the possibilities of design naturally feed…
Art of Campari at Estorick Collection
Branding
Campari has a seductive brand story. When in 1886 Davide Campari took over his father’s Milanese distillery, he began engaging with…
Spinach creates the Sacred Spirits brand book and website
Brand books
High up on the hills of Highgate in north London is a boutique distillery making some of the world’s most revered…
Serpentine Pavilion 2018 opens as a courtyard of light, water, geometry
Design
This is the latest Serpentine Pavilion which opened this month in Kensington Gardens, Hyde Park as part of the annual architecture commission….
Five minutes with Spinach Branding account manager
Branding
From its creative hub in East London, Spinach works with businesses around the world, helping to create new brands and evolve existing ones….
‘Design is about design thinking,’ architect David Adjaye
Design
David Adjaye is of the most exciting contemporary architects. Last year Time magazine’s 100 most influential people called the 51-year-old British-Ghanaian…
Enter the world of Soviet products in Designed in the USSR
Logo Design
Enter the fascinating world of Soviet design with a peek behind the Iron Curtain in Designed in the USSR: 1950-1989. Published…
Fashion designer Azzedine Alaïa, the rebel couturier
Design
Azzedine Alaïa was fashion’s rebel hero. The Tunisian-born French couturier broke the rules of fashion. His was not thematic creations, neither…
Crafting Cullinan by Rolls-Royce Motor Cars
Photography
Rolls-Royce Motor Cars is about to release its first-ever SUV. Cullinan – named after the 3,106-carat flawless diamond found in South…
Spinach helps communicate the ‘TLN way’ to the team
Branding
The Leadership Network provides leadership and management training for some of the world’s best-known companies. The London-based firm works directly with…
Desire through design at Milan design week
Design
Milan is the epicentre of design and its design week the world’s most stylish. Creatives in their hundreds of thousands flock…
Spinach branding director Leigh Banks on the Berkeley Group project
Branding
One of the latest clients for Spinach is leading property developers the Berkeley Group who approached the London creative agency to…
California Captured: The photography of Marvin Rand
Branding
Marvin Rand was a significant chronicler of southern California’s greatest mid-century modern architecture. His lens captured postwar Los Angeles and documented…
Power of graphics and poster-art to make political change
Logo Design
This has been a politically volatile decade, ushered by the 2008 global financial crash, spread with such speed and steered in…
Phillippe Starck designs a bespoke electric Bentley charger
Branding
As the motor car evolves into its next more sustainable life, carmakers are taking the opportunity to rethink the world of…
Performance art pioneer Joan Jonas at Tate Live
Books & Exhibitions
Ideas and inspirations come from all areas of life, yet few offer a similar explosion of creative freedom than contemporary art,…
Exploring futurism: The life and work of Giacomo Balla
Books & Exhibitions
One of the most compelling books recently created and published at Spinach centred around Italy. The Life Negroni took our team…
Andreas Gursky at Hayward Gallery reveals the power of photography
Books & Exhibitions
Andreas Gursky has been instrumental in helping to evolve the vocabulary of photography. From his raw early work in the…
V&A explores the speed and enduring style of ocean liners
Design
The V&A in London has re-imagined the golden age of ocean travel with a blockbuster exhibition ‘Ocean Liners: Speed &…
Here are the best Rolls-Royce bespoke designs
Design
The landscape of luxury is ever-changing and the challenge for brands is to find novel ways to remain desirable. Creating…
These are the top tech trends for marketers
Branding
Advanced technologies are changing the face of marketing. The reality is that consumers are constantly evolving how they interact with brands,…
Making a case for radical brutalism
Books & Exhibitions
One of the latest to grab our attention is ‘SOS Brutalism, a Global Survey’. Initiated by the Deutsches Architekturmuseum (DAM)…
Spinach branding director Leigh Banks on creating the Ichibuns brand
Branding
Ichibuns is a new and exciting Japanese-inspired dining concept. The Spinach team was responsible for creating this unique brand, which has…
Richard Rogers reflects on a life in architecture
Design
The idea was to create and construct an arts complex in the middle of a deprived neighbourhood in Paris. The…
Spinach creates human-friendly brand identity for Fintech firm
Corporate Identity
Spinach specialise in branding. From our studio in London, we work with a dynamic group of international clients – companies in…
Spinach director Adam Thomas on creating the Ichibuns brand
Branding
Ichibuns is a new and exciting Japanese-inspired dining concept, which successfully opened its first restaurant in Soho, London. The Spinach…
Top reasons why you should invest in a brand book
Branding
Every company should invest in a unique brand book. A professionally created brand book will tell the story of a company…
Design Museum explores the world of Ferrari at 70
Design
Ferrari is an inspiring brand with a captivating story. The company founder, Enzo Ferrari, famously said: ‘If you can dream it,…
Rolls-Royce confirms its place as a grand luxury brand with new Phantom
Design
Certain words are overused. Words such as designed, curated, crafted, iconic have become almost throwaways, often quoted out of context. Luxury…
Design education: My First Book of Patterns
illustration
The toddler years are defined by social, intellectual and even emotional development. As the name suggests ‘to toddle’ is to unsteadily…
Spinach designs a unique events brand experience for Campari
Branding
Design Junction celebrated its best show to date, exhibiting over 200 leading international design brands and attracting a record-breaking 28,000 visitors…
Futura typeface: from radical Bauhaus to the moon
Logo Design
Futura is one of the most popular typefaces of all time. It also happens to have a fascinating history from its…
Basquiat Boom for Real at the Barbican captures 80s NYC
Books & Exhibitions
Jean-Michele Basquiat was one of its main protagonists and ‘Basquiat: Boom for Real’ captures this moment in time. The exhibition, which…
Introducing Ichibuns a new restaurant brand created by Spinach
Web Design
This is Ichibuns, a new and exciting Japanese-inspired dining concept, which has just opened its first restaurant on Wardour Street in…
Highlights from London Design Festival 2017
Design
The London Design Festival celebrated its 15th birthday this September as the city came alive with exhibitions, installations and pop-up shows all…
Spinach creates La Vita Campari brand book for Campari
Branding
Campari is an exciting brand with a captivating story. Company heir Davide Campari was quite the maverick. In the early years…
In talk with cult Tokyo kawaii illustrator Yuko Higuchi
illustration
Yuko Higuchi is a celebrated Tokyo artist and illustrator with a cult following. She is the voice behind the dark kawaii…
Spinach creates a new website for craft distiller Martin Miller’s Gin
Web Design
Martin Miller and a couple of his friends set themselves the challenge of producing the world’s finest gin. This was 1998,…
Book review: The Visual History of Type
Logo Design
The history of type can be traced back to the advent of printing in the mid-fifteenth century. In the early days…
Spinach launched new London restaurant brand Ichibuns
Branding
As Ichibuns opens on Wardour Street in London’s vibrant Soho next month, it brings to a close an extensive 18-month branding…
Brand books will help share company values and visions
Branding
Brand books are exciting projects to work on for they can distil the intent, philosophy, and essence of a company. They work…
Designed in California, from counterculture to Silicon Valley’s tech culture
Books & Exhibitions
The label Designed in California is printed on every Apple product. It is a reminder that non-physical design, as in the…
See the latest Spinach branding campaign for Paul Rhodes
Branding
A new fleet of Paul Rhodes Bakery vans reveals the new branding and logo design created by Spinach Branding. The Art…
Hella Jongerius breathes life into colour at the Design Museum
Design
Theory of Colour, conceived by the German poet Goethe in 1810, set out to explore colour, shadow and reflection, their other…
Spinach senior designer on design, branding and inspirations
Branding
Spinach works across various industries, with international clients involved in aviation, education, property, hospitality, food, and wine. We caught up with the…
V&A acquires controversial counterculture Oz archives
Magazines
The Felix Dennis archive recounts the magazine’s kaleidoscopic history across its 48 issues, and chronicle one of the most politically and…
Lee Broom imagines the perfect Martini glass for Tanqueray No. Ten
Design
UK designer Lee Broom has partnered with gin distiller Tanqueray to create the perfect Martini glass. Made in limited numbers, the…
Spinach creates an engaging ad campaign for property agent Knight Frank
Branding
Last year we sold our home. To decide on the right agency, we invited a handful to view and value the…
Spinach senior copywriter on creating a campaign identity for Knight Frank
Branding
A year ago, international property consultant Knight Frank tasked Spinach to create a new creative toolkit for its main market sales…
Book cover designs make the Penguin Student Design Award shortlist
Graphic Design
Design students have reimagined some of the most memorable book covers as part of Penguin Random House annual Student Design Award….
Spinach helps flooring specialists redefine their brand
Branding
There is something undeniably satisfying in getting involved with a little DIY. Thankfully the likes of YouTube, and an endless supply…
Spinach director of branding Leigh Banks on re-branding Paul Rhodes bakery
Branding
Former Michelin-starred chef Paul Rhodes approached Spinach Branding to help re-brand his artisan bakery. ‘The Art of Baking’ celebrates to the…
What The Life Negroni taught us about creating successful brand books
Design
The Life Negroni is a bit of a hybrid. Strictly speaking, this isn’t a cocktail book, nor is it a historical…
Exploring design and creative movements in Milan
Design
Last week, over six days, some 350,000 people from all around the world descended on Milan for the annual Salone del…
Imagine Moscow: utopian ideas, poster art and graphics design
Logo Design
I am standing in front of a giant finger. It is a life-size model of Lenin’s and a fragment of the…
Spinach creative director Adam Thomas on building the new Unilode brand
Branding
Unilode is a new brand created and built by Spinach for one of the world’s leading aviation solutions provider. The new…
Take a closer look at Spinach Branding’s print portfolio
Branding
From global magazines to more neighbourhood publications, company reports, education catalogues, fashion booklets, brochures and menus for bars and restaurants, bespoke…
Massimo Bottura and René Redzepi on the art of cooking
Food & Drink
René Redzepi is the head chef and founder of Noma. His celebrated Copenhagen restaurant was one of the initiators of recipes…
Brand building: Aston Martin creates a compelling narrative
Corporate Identity
No matter how strong the brand history and heritage, businesses needs to constantly evolve to remain relevant. Branding today involves building…
How social media will shape future product trends
Branding
There’s no denying the power of social media and online consumer reviews in shaping product trends. But can what we ‘like’…
Introducing Unilode, a new brand in aviation built by Spinach Branding
Branding
Meet Unilode, a new brand created and built by Spinach Branding for one of the world’s leading aviation solutions provider. Officially…
Designing movement through architectural space
Corporate Identity
Architecture can be a powerful tool. World leaders have historically used grand building design to make bold political statements. Yet what…
Siobhan Davies: What we can learn from contemporary dance
Books & Exhibitions
The work of Siobhan Davies Dance fits no certain category. The London-based collective call what they do ‘investigative arts’. And their…
CES 2017: Driving the technology and innovation future
Design
From an array of smart electronic gadgets to drones and self-driving vehicles, the halls at CES 2017 were packed with what…
Lessons to learn from Tesla on building a powerful brand
Branding
Tesla is an exciting brand. The Palo Alto progressive tech firm has shaken the auto world by imagining and then swiftly…
Spinach Branding celebrates 2016 with a successful year
Branding
It has been a hugely exciting year for us at Spinach Branding. Earlier in the year, we moved to our new…
Rolls-Royce embraces new forms of brand communication
Branding
Rolls-Royce is going through an interesting time. The marque arguably offers the ultimate in luxurious motoring, yet our perception of luxury…
Top trends leading the future of shopping and retail
Branding
Once-upon-a-time you made a special trip to the town centre, to the piazza or the local market. This was a social…
Preview the new Design Museum in Kensington
Logo Design
‘Our moment has arrived,’ says Sir Terence Conran at the opening of the new Design Museum in London. He urges for…
Step inside the residents of the iconic Barbican
Logo Design
Ever wondered what it would be like to live inside the Barbican? We certainly have, having long been an admirer of…
The Life Negroni exhibits in London and Dubai
Branding
Spinach believes in collaborating with likeminded brands, ones that are unique, have a story to tell, and crucially are independent in…
Enter the virtual world of Björk
Branding
Few contemporary musicians have devoted their lives to pushing the boundaries of what is possible in music, art, and technology as…
Exploring 2016 London Design Festival
Design
A giant smile greets visitors outside the Chelsea College of Art. This 3.5m high, 4.5m wide and 34m curved tubular structure…
2016 London Design Biennale opens to the theme: Utopia By Design
Design
Somerset House is staging the inaugural London Design Biennale which kicked off last week under the working title Utopia by Design….
Enter the graphic movie world of Saul Bass
Logo Design
Saul Bass invented the contemporary film opening title sequence. The American graphic artist created some of the most memorable title graphics…
What is luxury? Mercedes-Benz design director discusses
Design
In a series of interviews discussing the meaning of modern luxury with leading designers from various industries, Nargess Banks talks to Gorden Wagener,…
Art, posters, ads shape the Soviet Woman
Graphic Design
An exciting exhibition this summer sets out to explore the iconography of the ‘Soviet woman’. Superwoman: Work, Build and Don’t Whine charts the…
What is modern luxury? BMW chief designer explores
Design
Continuing our series of interviews discussing the meaning of modern luxury and premium with leading designers from various industries, Nargess Banks…
Tate Modern Switch House opens its London doors
Design
Earlier this month saw the opening of Switch House, the much-anticipated extension to London’s Tate Modern. They’re calling it the ‘cathedral…
Critical acclaim for The Life Negroni
Branding
It’s been a few months since the launch of our book The Life Negroni. Created and published by Spinach, we worked with…
BIG’s bold Instagramable 2016 Serpentine Gallery Pavilion
Books & Exhibitions
Some 1,802 modular boxes of equal proportions form both the structure and envelope of this year’s Serpentine Pavilion in Kensington Gardens….
London launches its first Design Biennale
Logo Design
September promises to be an exciting month for Londoners when the annual London Design Festival will join forces for the first…
The best of 2016 Clerkenwell Design Week London
Branding
There is an abundance of creative energy in London. Festivals celebrating visual culture are popping up all over the city, and it…
Milan Design Week 2016 in picture
Photography
It’s essential to absorb visual culture outside work hours – it really helps inform our creative work at Spinach. With some…
Learning from Milan Design Week, Salone del Mobile 2016
Design
Last week we sent some of our creative team to Milan for the annual design fair. In its 55th year, the…
Min takes a look at minimalist graphic design
Branding
Minimalist graphic design is experiencing a renaissance. It offers a timely break from the overtly elaborate, loud, and often fussy treatment…
London celebrates graphic design with Pick Me Up Graphic Arts
Corporate Identity
Pick Me Up Graphic Arts celebrates graphic arts in all its shapes and forms. The festival, returning for its seventh year,…
London Design Museum to open on new Kensington site
Branding
What role should a design museum play in a world where ‘design’ is seemingly everywhere? This came to mind when London’s…
Hennessy 8 design by Arik Levy and Baccarat
Branding
Spinach Branding has a long history of working with the drinks industry. Enotria&Coe, Campari, Corney & Barrow, Sacred, Martin Miller’s Gin, La…
McLaren design director discusses the brand
Branding
McLaren Automotive is a brand with a compelling story. This is a relatively new company, formed only six years ago with…
How architectural photography can direct the way we experience space
Photography
Building Images celebrates the power of architectural photography on the way we sense and experience spaces. The exhibition, currently running Sto…
Learning from the world of Charles and Ray Eames
Graphic Design
A foldable poster acts as a cover sleeve, while a range of paper textures and the simple juxtaposition of image and…
Bentley Motors design director discusses modern luxury
Branding
Stefan Sielaff is the creative director at Bentley Motors. Here he speaks with journalist and Spinach content editor Nargess Banks to…
Ai Weiwei makes political art for Royal Academy of Arts London
Photography
Ai Weiwei makes daring art. His work is radical; it questions and confronts political and social issues. The Chinese artist has…
The Life Negroni inspires original poster art
Branding
This unique collection of artwork takes inspiration from The Life Negroni. Created by our team at Spinach, each of th limited-edition…
Deconstructing modern luxury according to Rolls-Royce
Branding
The concept of luxury has evolved to include a much more complex set of values. Time, authenticity, legacy, access, resource, journey,…
Jens Müller and the persuasive power of logo and typeface
Branding
Jens Müller is fascinated by simple, reduced logos. The Düsseldorf-based graphic designer has been collecting these for some years, examining each…
Mid-century modernism: Learning from Charles and Ray Eames
Graphic Design
‘Is design an expression of art?’ we hear a voice ask Charles Eames to which he replies ‘design is the expression…
The best of London Design Festival 2015
illustration
There is an abundance of creative energy in London. The metropolis is home to a number of leading art and design…
Buddhist scholar Thich Nhat Hanh teaches mindfulness through calligraphy
Graphic Design
Thich Nhat Hanh teaches mindfulness. The monk, author, poet, teacher, scholar, peace activist, and founder of Plum Village in France is…
A dialogue from Dubai: How the arts can help form nationhoods
Design
Can the arts be harnessed to forge new identities for nations as well as open up dialogues on race, identity, and…
She shoots, she scores
Photography
Our friend Helen Cathcart has been nominated for Food Photographer of the Year
