Brand Identity for Knight Frank
A brand identity with cut-through for the property agent’s core market offering.
Knight Frank is the leading UK and London estate agent marketing residential and commercial properties.
Brand agency Spinach was asked by Knight Frank to create a new brand positioning and identity to help raise awareness of their core market sales and lettings services for busy Londoners.
Working in partnership with Knight Frank’s senior marketing team, we created a more simplified visual identity with a pacier tone of voice for their communications. Our aim was to better connect Knight Frank messaging with a fast-moving target audience.
The creative was initially rolled out across London as part of an extensive out-of-home campaign incorporating City-wide taxi wraps, tube posters and direct mail.
We also developed the new brand identity into a toolkit so Knight Frank agents in 50+ offices around the country could tailor the message to their own core market advertising collateral.
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Spinach Brand Agency | Brand Identity | London