What is the meaning of new luxury? The Arksen founder tells Spinach Branding
Luxury
‘People have started to dream bigger, to plan further ahead, to commit to a different lifestyle,’ begins Jasper Smith. ‘Arksen is…
Archive: Nov 2021
Spinach Branding on how to create a powerful brand name
Branding
The brand name has the power to make or break a business. It’s the first impression of a company, and it…
Why brand should invest in art and creative partnerships
Branding
There has always been a mutually seductive rapport between art and money. Artists and art institutions need the patronage of businesses…
